I am not going to write a lot about what you don't need to hear (i.e. who I am, how i know what I do etc...). Instead I am going to share the advancements I know to get you successful as quickly and easily as possible with Online Marketing. All you need to know is I have literally been doing what I will explain for 16 years. I AM 30, I STARTED WHEN I WAS 14. There you have it! Need me,
find me here, cheers and enjoy!
First make a website (webs.com is free, GABO is free for one year with a DOMAIN, weebly.com is free. After that I would recommend Intuit a.k.a. Homestead, but stay away from their Design Services!).
Second, make pages for that website. Each page you make, be sure to call the page title something like the following: (bare with me here, play along) customer Joe Bob is a Contractor who does Tile work in the Denver area. His Business name is "Tile Guy of Denver".
The index page (Home page) should be called exactly this "Tile Guy of Denver, Tile work CO, Tile Contractor CO, 80112, 80111"
Repeat the process for any other pages you make (for the page titles) but make them Unique to the individual page the titles will represent. Do not use more than 5 strong key phrases through out these page titles.
Third, Sign up for a Google account (go to www.google.com, click in the top right corner). After making an account you will see MANY cool things you can do. The two I want to focus on are Google places and Google adwords (no we are not doing adwords, you'll see).
Google places, enter in your business name and address. Google will send you a postcard in the mail with a pin # that you will enter in to confirm the listing. This gets you onto Google maps with a pin showing your location.
Google adwords, sign up for google adwords. When it asks for your billing info, how much you plan to spend etc...ignore it and just continue along. You will get to a point at which you have a green bar along the top of the page. This is your navigation menu for the Google Adwords home page. Click on the page (button) on the top there that says "Reporting and Tools". Chose "keyword tool" from the list. Use this to analyze the best key words to use for the remainder of your website. Chose key words (key phrases) with the most hits per month and the lowest competition, if possible. Don't chose more than 15 good key phrases, and then get 3 out of those to keep as your "all stars".
Fourth, make content for your webpage. You want 300 words on your home page, a little more wont hurt. You want 200 to 250 on each additional page. You want to make these sentences, paragraphs, in a structure just as if you were talking to someone in person or over the phone. NOT as though you were trying to fill the paragraphs with key words or as if lecturing someone. BUT try to make the content "key word rich" at the same time. There is a perfect balance you are trying to achieve.
Fifth, Upload pictures to your page/s. Name them something that describes the pictures short and sweet, but also has key words built right in the name of each picture title! Don't have anything over 200kb if possible. Make alt tags for each picture that is again a key word of yours, but ties into the picture in some form, if possible.
Sixth, descriptions and meta-tags. Now that you have some content, give a one or two sentence description of each page. Id your using a CMS and don't see a place for this, then add it in (for each page) using the following HTML:
<meta name="description" content="This is my site I love what I do and I am the best at it. La la la, la la doo doo dee da." />
The do the same thing for key words:
<meta name="keywords" content="stuff goes in here, separated by commas, like this, key word la la la, another key word lala, no more than 15" />
NOTE THESE WILL NOT BE PICKED UP BY GOOGLE. Why do them? Because Yahoo and, cough cough, BING, will still track them in their algorithms.
Seventh, the old SEO Wheel. Make each page you created for your site, link to another page. Do not do it in a way that is easily traceable. For instance, Home page has a link that goes to About us which points to Contact page which points back to the home page. This is an SEO wheel and its not the right way to do it. Unless you are reading this from the past and the year is 1999. All you need to do is have links pointing to other pages all over the place, but keep them within the same website (more or less).
Eight, make it nice. Whatever navigation menu you used, keep it the same for all pages and in the same place. Do this for your header and footer as well. Then, make a copyright or other part of the footer that has your address, business name, number and maybe a good key word or two, and again use it on every page and in the same spot (bottom and center, or whatever you use, etc...).
Nine, Don't make it slow. You can control what content you put on the page, and this tells the browser (IE (hope not) G Chrome, FF, Safari and O) what to load and display on the page from the domain entered in the address bar. So make it nice and FAST. Google like's fast and will rank your site higher for being such. Don't use large images and don't have to many of them on one page. If you want music to play on your site, DON'T. And if you want videos, then host them somewhere else like You tube, and then link to them. You can do the same thing for large images using places like www.PhotoBucket.com
Ten, sitemap. Once the site is this far, or DONE (a website is never done), go back to your google account and make whats called a site map. Its actually very simple but I will let you google or read another short blog on how to do it if you don't know how. Google = "Make Google Site Map".
Elleven, backlinks, this is one of the most important things to do! Go out to the internet and find related sites to yours, or your industry and local. Find sits that are PR1, 2 OR 3; Meaning they have page ranks on Google or Yahoo of first, second or third page for a strong key word. Email them and ask that you can have a link on their site. Good luck. Otherwise, out of this hand full of sites, find ones that will let you post on them or leave a comment (like on a Blog) where as you can leave a link to your website. The name that you use in these forums or blogs that you find, should also be a key word or the name of your website. If you do do the keywords, only use 3 and do them in an order hard to be detected by SEA, Search Engine Algorithms. Meaning, use one key word 60% of the time, another one 30% and another one 10% (or close to that). If your comments field lets you leave a link in HTML, use this:
<a href="http://www.
yourwebsitehere.com">
your key word or site name here</a>
Twelve, make as many free accounts as possible. You want to make an article or description of your website, business and what you know about the industry (don't just explain your website) and you want to have a link, again a backlink, left there that points back to your website.
Do this for the following places (but not limited to):
Google plus
youtube
goodreads.com
twitter
yahoo.com and yahoo pulse
facebook
Squidoo.com
intuit business directory
webs.com
live journal
Blogger
Wordpress
Quizilla
VOX.com
Blogsome
Weebly
Hubpages
Jimdo
Wetpaint
Xanga
Wikispaces
linked in
brownbook
and why not - Craigslist!
Last but not least, run a Pay Per Click campaign. This will help you get off the ground and help you to establish a lot of traffic as soon as 1 to 3 days. You will have to pay for this, everything else mentioned here can be done FREE. If you sell a high dollar product or service, then the ROI on pay per click may be something you do all the time. Otherwise, do it for the first 2 or 3 months to get your website name out there, then put in on hold and see how things go.
There is a lot more to know about SEO. If you do these basic things just like I explained, not any other way, you will be at least on a GREAT START! If you want someone to do
SEO or
Web Design for you, contact
Odessa Websites.
